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Membership Drive
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Our Spring 2010 Membership Drive is scheduled to run April 5, 2010 - June 18, 2010. Stay tuned for information on discounts for new members and terrific prizes for the current member(s) who bring in the most new members!
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Member Exclusive
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Save more with the NEW monthly luncheon punch card! Purchase a punch card, good for 10 WVAMA Monthly Marketing Programs and SAVE $40!
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Election Results
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The 2010 - 2011 Willamette Valley Board of Directors Election Results are in:
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President
Alma Fumiko Hesus
The Duck Store
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Immediate Past President
Tara Kemp
Kemp Design
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President-Elect
Jana Waterman
Lane County Medical Society
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Treasurer
Haley Lyons
Kernutt Stokes Brandt & Co. LLP
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Secretary
Jan Brooks
Oregon Imaging Center
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VP Research
Tammy Lockwood
Lockwood Research
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VP Programming
Candice Brehm
Kernutt Stokes Brandt & Co. LLP
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VP Communications
Doug James
National Photo Copy
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VP Membership
Lissa Clayborn
International Society for Technology in Education (ISTE)
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VP Corporate Relations
Michelle Ramsdal
TechnaPrint
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VP Collegiate Relations
Josh Cox
Samaritan Health Services
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The Chinese use gingko. Madison Avenue uses sex. You can use an afternoon at AMA.
It's that age-old problem: how to get people to not only take notice of your ideas and messages, but to make your communications so compelling, that your audience won't forget them. Sometimes, the solution is as simple as having lunch. And at WVAMA's March Monthly Marketing Program, Mark Crossler will show you how. Based on principles from the acclaimed book, Made to Stick, as well as his more than 15 years honing his branding strategies for some of the Northwest's leading brands, Mark will teach, in a fun and interactive way, how message and brand simplicity combined with excellent customer service can make your marketing memorable and help your brand go viral. Reserve your seat today for "Post-It Notes For Your Mind: How to Make Your Ideas and Communications Unforgettable"
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WHAT:
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American Marketing Association's Monthly Marketing Program: "Post-It Notes For Your Mind: How to Make Your Ideas and Communications Unforgettable," presented by Marketing and Branding Specialist, Mark Crossler.
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WHERE:
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Hilton Eugene & Conference Center
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WHEN:
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Wednesday, March 10, 2010  11:45 a.m. - 1:15 p.m.
Check-in and networking begin at 11:30 a.m.
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COST:
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RSVPs by March 5: $24 (members and students); $35 (non-members)
Walk-ins and late RSVPs: $34 (members and students); $45 (non-members)
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RSVP:
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By noon, Friday, March 5 at www.wvama.org. Cvent automated reservations make it easy!
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Special thanks to our meeting sponsor:
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Congratulations to Amira Fahoum, Director of Marketing at Ridgeline Management Co.! Amira is being nominated for her superb ideas as a member of the Community Outreach Committee. (We'd also like to add she has a spotless attendance record!) Amira joined this committee this year, but she has been an AMA member since 2008. Check out Amira's full VOM profile on our website!
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Social Media seems to be at the top of every marketers mind. It has become an integral part of every campaign, no matter how large or small. It is difficult to measure the success of social media campaigns, we've almost got to trust that it is building brand recognition and providing that magical multiple time that your company's name, service or product is put before your target audience. More sophisticated methods of measuring ROI are slowly developing.
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I live on my laptop and am a bit less of a Luddite than some of my contemporaries, but I still find it challenging to keep up with the break-neck pace of evolution of this relatively new medium. In a few short years it has become the hottest type of marketing around, and in another few short year's it is bound to be completely transformed from what we are all scrambling to learn and keep up with today. Many companies have new marketing staff positions just to focus on managing their social media advertising.
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We've just launched our sure-to-be-popular JavaTalk Series on Social Media and the topic for both our March and April programs will be on aspects of social media. Each presenter has a bit of a different focus and another piece of the puzzle. This topic seems to endlessly pack the house, indicating that you all are ever thirsty for yet more information. Your chapter leaders are highly tuned to your insatiable appetite and will keep the content coming.
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You can get involved by following the Twitter/LinkedIn/Facebook links at the bottom of the e-news and engaging in the conversations.
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#WVAMA
Tara Kemp President, WVAMA
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