 Libby Tower |
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Libby Tower |
Wimbledon has one. The U.S. Open has one. So does World Cup Soccer. And the Eugene '08 Local Organizing Committee knew Eugene needed one for the 2008 U.S. Olympic Team Trials — Track & Field. They're fan events located outside competition venues designed to make the competition experience accessible and inclusive for everyone. As Chair of Marketing and Media Services for the Eugene '08 Local Organizing Committee, Libby Tower oversaw the seven marketing strands for Eugene '08 and the Festival. Libby will give us an insider's view of the marketing disciplines and advertising campaign that were developed and implemented to promote the Eugene '08 Festival.
American Marketing Association's program: "If you build it, they will come: Marketing Eugene '08 and the Eugene '08 Festival," presented by Libby Tower, chair of Marketing and Media Services for the Eugene '08 Local Organizing Committee.
Eugene Hilton & Conference Center
66 East 6th Avenue
Eugene, OR 97401
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Wednesday, August 13, 2008
11:45 a.m. - 1:15 p.m.
Check-in and networking begins at 11:30 a.m.
RSVPs by August 8: $19.50 (members and students); $29.50 (non-members)
Walk-ins and late RSVPs: $29.50 (members and students); $39.50 (non-members)
By noon, Friday, August 8. Cvent automated reservations make it easy!
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See a complete list of this year's event sponsors!
Also thank you to the following sponsors for their contributions to our postcards each month:
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Do you want to get involved? Find out how you can help!
A useful list of links and resources.