American Marketing Association
Award-Winning Willamette Valley Chapter
E-Newsletter
August 2008
AUGUST LUNCHEON
If you build it, they will come: Marketing Eugene '08 and the Eugene '08 Festival
Libby Tower
Wimbledon has one. The U.S. Open has one. So does World Cup Soccer. And the Eugene '08 Local Organizing Committee knew Eugene needed one for the 2008 U.S. Olympic Team Trials — Track & Field. They're fan events located outside competition venues designed to make the competition experience accessible and inclusive for everyone. As Chair of Marketing and Media Services for the Eugene '08 Local Organizing Committee, Libby Tower oversaw the seven marketing strands for Eugene '08 and the Festival. Libby will give us an insider's view of the marketing disciplines and advertising campaign that were developed and implemented to promote the Eugene '08 Festival.
Reserve your seat today for "If you build it, they will come: Marketing Eugene '08 and the Eugene '08 Festival."
WHAT:
American Marketing Association's lunch event: "If you build it, they will come: Marketing Eugene '08 and the Eugene '08 Festival," presented by Libby Tower, chair of Marketing and Media Services for the Eugene '08 Local Organizing Committee.
WHERE:
Eugene Hilton & Conference Center
66 East 6th Avenue
Eugene, OR 97401
View map
WHEN:
Wednesday, August 13, 2008
11:45 a.m. - 1:15 p.m.
Check-in and networking begins at 11:30 a.m.
COST:
RSVPs by August 8: $19.50 (members and students); $29.50 (non-members)
Walk-ins and late RSVPs: $29.50 (members and students); $39.50 (non-members)
RSVP:
By noon, Friday, August 8 at www.wvama.org. Cvent automated reservations make it easy!
Thank You Sponsors
Thank you to our luncheon sponsor:
Bourland Printing
Also thank you to the following sponsors for their contributions to our postcards each month:
VOLUNTEER OF THE MONTH
Lissa Clayborn
This month we're honoring Lissa Clayborn as WVAMA's Volunteer of the Month! Lissa was nominated for her work as the membership expiration coordinator. She says she loves connecting with other marketing professionals, and AMA events always have relevant information and are full of good people and fun.
Lissa is the director of marketing with the International Society for Technology in Education (ISTE). In her spare time, she enjoys spending time with her family and friends, riding horses, playing tennis, fishing and learning new things. Lately she's been experimenting with new soup recipes.
Thanks, Lissa, for all you do for WVAMA!
DON'T MISS OUR UPCOMING MEMBER-ONLY EVENT!
Member-Only Event at LaVelle Bistro
When:
Tuesday, August 26, 5 p.m. to 7 p.m.
Where:
LaVelle Bistro @ 5th Street Market (up the stairs by Marché)
Why:
No agenda. No program. Just socializing and conversation.
RSVP:
www.wvama.org
Cost:
$5 per member
Sponsored by Moss Adams LLP, Certified Public Accountants & Business Consultants
MEMBER NEWS
Tara Kemp owner of Kemp Design, has moved her graphic design business to a new office location at 465 Washington St. She will share office space with Helios Creative, a collective Graphic Design and Marketing Group.
CALLING ALL VOLUNTEERS!
WVAMA is looking for enthusiastic and dedicated volunteers! Whether you have an hour a month, or an hour a week, we can use your help.
Network with colleagues and make new friends. Work with talented peers and build on your own skills. Get involved, have fun, and meet others.
Contact Janis Ross at jross@cvalco.org or at (541) 743-8753 for more information on volunteering.
SUPPORT YOUR LOCAL AMA CHAPTER
Sponsorships Needed for 2008/2009
If you would like to reach hundreds of marketing executives in 10 cities in the Willamette Valley, sponsoring a Willamette Valley AMA luncheon or Members-Only event is a great way to do that. Your sponsorship gives you six different ways to reach these high-level decision makers, from talks at the event to exposure of your company in promotional materials.
Sponsorships are available for the following:
Luncheons
October 08
January 09
February 09
March 09
April 09
May 09
Members-Only Events
Chapter 20th Anniversary (November 08)
February 09 Super Bowl Ad
Thanks to the following sponsors:
Luncheons:
The Duck Store (July 08)
Bourland Printing (August 08)
Willamette Valley Company (November 08)
Imagine Graphics (April 09)
Members-Only Events:
Moss Adams, LLP (August 08)
For more information on sponsorships, contact Bob Kline at 345-0643 or kline7796@comcast.net.
AMA CALENDAR
| August 13 |
Libby Tower, Baden & Co. |
| Luncheon |
If you build it, they will come: Marketing Eugene '08 and the Eugene '08 Festival |
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|
| August 26 |
Reserve your seat for a chance to get to know other AMA members |
| Member's Only Event |
Member's Only event at LaVelle 5th Street Bistro |
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| September 10 |
... |
| Luncheon |
Marketing with The Register-Guard — web enhancements, advertising trends in newspaper industry |
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| October 8 |
... |
| Luncheon |
Strategic marketing featuring HP Snapfish |
2008-2009 AMA BOARD
The Board of the award-winning Willamette Valley AMA Chapter would like to hear from you. Let us know how we can help make your membership in AMA even more valuable. Contact us anytime — we welcome your feedback. If you have any questions, concerns or would like more information about membership, please contact one of us. Thank you for being interested in the AMA.
President
Janis Ross
Convention & Visitors Association of Lane County Oregon (CVALCO)
Phone: 541.484.5307
jross@cvalco.org
President-Elect
Tara Kemp
Kemp Design
Phone: 541.344.0632
design@tarakemp.com
Past President
Christine Morgan
Dual-Sided Media
Phone: 541.687.2290
christine@dualsidedmedia.com
Secretary
Jan Brooks
Oregon Imaging Center
Phone: 541.334.7569
jbrooks@oregonimaging.com
Treasurer
Tenille Himmel
Kernutt Stokes Brandt & Co.
Phone: 541.687.1170
thimmel@ksbc.com
VP Programming
Jana Waterman
Lane County Medical Society
Phone: 541.686.0995
janawaterman@comcast.net
VP Sponsorships
Bob Kline
Ipsenault Promotional Products
Phone: 541.345.0643
kline7796@comcast.net
VP Collegiate Relations
Doug James
Bourland Printing
Phone: 541.485.8022
djames@bourlandprinting.com
VP Membership
Alma Fumiko Hesus
The Duck Store
Phone: 541.434.3271
almah@uoregon.edu
VP Communications and Public Relations
Phil Sutton
Jones & Roth
Phone: 541.687.2320
psutton@jrcpa.com
VP Special Events
Linda Apling
Moss Adams
Phone: 541.225.6014
linda.apling@mossadams.com
CEA Chair
Carrie Sutton
The Duck Store
Phone: 541.434.3271
csutton1@uoregon.edu
VP Research
Tammy Lockwood
Lockwood Research
Phone: 541.484.2266
tammy@lockwoodresearch.com
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