American Marketing Association
Award-Winning Southwest Oregon Chapter
E-Newsletter
December 2006
QUOTE OF THE MONTH
"The real act of discovery consists not in finding new lands but in seeing with new eyes." - Katherine Graham
DECEMBER LUNCHEON
Renovation Innovation: The 5th Street Public Market Blueprint for Success
Dana Howe, Marketing Director, 5th Street Public Market
When the dust settles, how many customers will you have left?
Let's face it, construction workers are not good for business. Scaffolding and shopping simply don't mix. Drywall and dinner are a wholly unappetizing affair. And nailguns are definitely a no-no. So, what's a business to do when renovations are essential to continued growth and prosperity, yet potentially deadly to interim sales and long-term loyalty? Dana Howe, marketing director for 5th Street Public Market, will point you in the right direction at AMA's special December lunch event. Hear how 5th Street Public Market not only stayed open during major renovations, but thrived. Learn creative strategies for maintaining public interest and keeping traffic flowing. And find out how to realign your marketing promotions, goals, and markets after your grand unveiling.
Reserve your seat for "Renovation Innovation: The 5th Street Public Market Blueprint for Success."
Meeting Details:
Wednesday, December 13
11:45 a.m. - 1:15 p.m.
Check-in and networking begins at 11:30 a.m.
The Eugene Hilton & Conference Center
66 East 6th Avenue [ View Map ]
Check the Hilton Directory in the foyer for exact room location
COST:
RSVP by December 8:
$19.50 (members and students); $29.50 (non-members)
Walk-ins and RSVPs after December 8:
$29.50 (members and students); $39.50 (non-members)
RSVP by noon, Friday, December 8 at www.eugeneama.com.
Cvent automated reservations makes it easy!
Thank You Sponsors
Thank you to our luncheon sponsor:
Also thank you to the following sponsors for their contributions to our postcards each month:
AMA CALENDAR
| December 13 |
Dana Howe, Marketing Director, 5th Street Public Market |
| Luncheon |
Renovation Innovation: The 5th Street Public Market Blueprint for Success |
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| January 10 |
Cindy Rabe, Author and founder of Zero-G, LLC |
| Luncheon |
Innovate by Losing Weight (the weight of expertise, that is!) |
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| January 24 |
Dana Turell, CAWOOD |
| JavaTalks |
Sticky Web Content 201 |
PRESIDENT'S LETTER
Jenny Obermiller, President
Get Involved
When I joined the Southwest Oregon Chapter, I was looking for an opportunity to learn more about marketing and public relations, network/meet people and have fun — in that order. I was initially so nervous to get involved. As a recent UO grad, I knew very few people in the community.
I still have vivid memories of my first meeting. I remember walking into the Valley River Inn with my heart beating rapidly. Would anyone talk to me? Was my outfit appropriate? Would anyone let me sit at their table? Mitch Hagstrom was the first person I saw. A former president of the AMA, he greeted me and guided me to a seat at a roundtable. Shelley Snow, a soon-to-be AMA president, introduced herself. We began talking and my nerves were put to ease.
Mitch and Shelley were my first real marketing contacts in Eugene. They made the effort to acknowledge and actively engage the newbie, and for that I am forever grateful.
For those of you who have recently joined the AMA and have feelings of trepidation... you need not worry. The 16-member Board wants to meet you. We want to chat with you and we would love for you to get involved in a committee or work on one of our volunteer projects. Please look for us at our next luncheon, as we want to meet you as well.
I look forward to hearing from you!
- Jenny
JAVATALKS
No JavaTalk in December, due to the holidays, but set your calendar for January 24 when Dana Turell of CAWOOD will discuss Sticky Web Content.
MEMBERSHIP UPDATE - JOIN BY NOVEMBER 17!
Our fall membership drive wrapped on Friday, November 17. We added the following new members through Dec 1.
- Jun Ye - UO Lindquist College of Business
- Cindi Puckett - Douglas County Title
- Steve Sutton - The Ink Well
- Jan Brooks - Oregon Imaging Centers
- Julie Meichsner - Agate Resources
- Emily Semple - Semple Design
- Richard Russell - Accessible Data Services
- Darci Buschelman - PacificSource Health Plan
- Rebecca Badger - Edge Design
- Phil Sutton - Jones & Roth
- Laura McClain - Dive In Designs
- Gloria Biersdorff - Verb Marketing
- Rebecca Smith - Funk/Levis and Associates
- Steven Andrews - Student
Our drawing for the three iPod Shuffles will take place at our December lunch.
Welcome to all new members!
VOLUNTEER OF THE MONTH
Nancy Bauer
Nancy Bauer is our December Volunteer of the Month. We're grateful to Nancy for generously volunteering her time each month to develop the PowerPoint presentations that run before our luncheons. She enjoys creating the slides to help you stay informed of current and upcoming events and to thank sponsors and volunteers.
Nancy launched Northwest Visuals, a presentation design and consulting firm, in 1985 while living in Seattle. Nancy makes life easier for clients by providing presentation coaching and PowerPoint makeovers right at their desks. She also designs PowerPoint templates and custom slideshows to match their branding. Her beginning and advanced PowerPoint classes are offered on-site or at LCC's Business Development Center. If you are interested in improving your speaking skills, ask Nancy about Toastmasters.
Outside of her career, Nancy is passionate about gardening — especially in the spring when the garden wakes up. She is an avid snow and water-skier, and enjoys traveling, family, creative art projects and interior design (the papier maché giraffe in her great room is taller than her!).
Thank you, Nancy, for your hard work and dedication to AMA!
VOLUNTEER OPPORTUNITIES
MIA Volunteer
The membership committee is looking for a volunteer to send out "missed you" eCards. If you're interested email Karen at karen.ory@harrang.com.
Writer
The communications committee is looking for a volunteer to write a description of the JavaTalks for the eNews. If you're interested email Dana at dana@cawood.com.
2006-2007 AMA BOARD
The Board of the award-winning Southwest Oregon Chapter would like to hear from you. Let us know how we can help make your membership in AMA even more valuable. Contact us anytime - we welcome your feedback. If you have any questions, concerns or would like more information about membership, please contact one of us. Thank you for being interested in the AMA.
President
Jenny Obermiller
Siuslaw Bank
Phone: 541.342.4000
jenny.obermiller@siuslawbank.com
President-Elect
Christine Morgan
Industrial Finishes
Phone: 541.284.2250
c.morgan@industrialfinishes.com
Secretary
Josh Coen
Brainstorm
Phone: 541.338.9338
josh@joshsbrain.com
Treasurer
Sarah Coffman
Ideal Steel Inc.
Phone: 541.689.0901
scoffman@idealsteelinc.com
VP Programming
Janis Ross
Convention & Visitors Association of Lane County Oregon (CVALCO)
Phone: 541.484.5307
jross@cvalco.org
VP Sponsorships
Doug James
Bourland Printing
Phone: 541.485.8022
djames@bourlandprinting.com
VP Membership - Retention
Karen Ory
Harrang Long Gary Rudnick P.C.
Phone: 541.485.0220
karen.ory@harrang.com
VP Membership - Recruitment
Linda Apling
Moss Adams LLP
Phone: 541.686.1040
linda.apling@mossadams.com
Co-VP Communications
Dana Turell
Cawood
Phone: 541.484.7052
dana@cawood.com
Co-VP Communications
Kelly Colvin-Smith
Funk/Levis & Associates
Phone: 541.485.1932
kelly@funklevis.com
VP Public Relations & Networking
Anne Marie Levis
Funk/Levis & Association
Phone: 541.485.1932
annemarie@funklevis.com
VP Community Outreach
Derek Rodman
Frontier Investments
Phone: 541.345.2712
derek@frontierinvestments.com
VP Collegiate Relations
Alma Fumiko Hesus
University of Oregon Bookstore
Phone: 541.434.3271
almah@uoregon.edu
Past President
Ed Bergeron
Bergeron Marketing
Phone: 541.517.8165
ed@bergeronmarketing.com
VP Research
Tammy Lockwood
Lockwood Research
Phone: 541.484.2266
lockwoodresearch@comcast.net
VP Technology
Mark Tschetter
Feynman Group
Phone: 541.342.5531
mark@feynmangroup.com
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