American Marketing Association Award-Winning Southwest Oregon Chapter E-Newsletter March 2007

QUOTE OF THE MONTH
"The best thing about the future is that it comes one day at a time." - Abraham Lincoln
MARCH LUNCHEON
Ruins to Renewal: pro tactics for managing your online reputation
Kent Lewis
You Said it. She posted it. They read it. And now you're in deep doo-doo.
Have we got a lunch event for you.
It happens to the best of us. In fact, at some point, it happens to most of us. You post an innocent message in an online help forum, say, about some trouble with your hard drive. Next you know, you're quoted on www.impotentvoyeurcrossdressingexecutives.com, your boss is getting irate e-mails from your biggest client, and your co-workers are calling you "Floppy Joe." All while 15 other search engines are reposting Google's handiwork, preserving the mishap for months to come. Oy. You need Online Reputation Management big time. And specialist Kent Lewis of Anvil Media is on his way to the March AMA lunch to give you the run-down on this new, essential form of public relations. After all, it's not a question of should you be managing your company's online reputation, but how.
Reserve your seat for "Ruins to Renewal: pro tactics for managing your online reputation."
Meeting Details: Wednesday, March 14 11:45 a.m. - 1:15 p.m. Check-in and networking begins at 11:30 a.m.
The Eugene Hilton & Conference Center 66 East 6th Avenue [ View Map ] Check the Hilton Directory in the foyer for exact room location
COST: RSVP by March 9: $19.50 (members and students); $29.50 (non-members)
Walk-ins and RSVPs after February 9: $29.50 (members and students); $39.50 (non-members)
RSVP by noon, Friday, March 9 at www.eugeneama.com. Cvent automated reservations makes it easy!
Thank You Sponsors Thank you to our luncheon sponsor:

Also thank you to the following sponsors for their contributions to our postcards each month:
AMA CALENDAR
| March 14 |
Kent Anvil, Anvil Media |
| Luncheon |
Online Reputation Management: The New PR |
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| March 28 |
Michelle Winetrout, Rossetti Marketing |
| JavaTalks |
The Inside Scoop on Media Buying |
JAVATALKS
The Inside Scoop on Media Buying
Take the Mystery out of Media Buying
If you're in the dark when it comes to buying media, now's the time to see the light. Michelle Winetrout, of Rossetti Marketing, will give you the inside scoop.
RSVP for "The Inside Scoop on Media Buying", Wednesday, March 28, from 7:30-8:30 a.m. at the Eugene Chamber of Commerce. Cost is only $5 and seating is limited. Reserve early at www.eugeneama.com.
Thank you to our Java Talk sponsor:

PRESIDENT'S LETTER
Jenny Obermiller
Volunteer Appreciation
It's not often that the Board of Directors has the opportunity to sincerely thank our members. One of the best aspects of working with the AMA this year has been the mix of volunteers we utilize on a daily basis. In addition to our 16-member Board, countless Southwest Oregon affiliates have helped in various capacities. Jon Meyers and Chris Beard take member photos. Michelle Meador and Donna Carter act as official "meet and greeters." Luncheons run seamlessly thanks to the hard work of Logistics Coordinator Jana Waterman. Colorful PowerPoint presentations at the beginning of each luncheon are facilitated by Nancy Bauer. Jessica Corcoran helps our chapter get mention in the local media. The list goes on and on.
There are 35 other individuals who actively volunteer in one capacity or another with our chapter. We couldn't do it without you!
As a "thank you" to these members, your Board of Directors hosted and sponsored a "Volunteer Appreciation" event on Thursday, March 1 at the Broadway. This event was free of charge and limited to volunteers only. It was an exciting "Members Only" event. We appreciate our members who go the extra mile and volunteer on a committee or assist an individual Vice President.
If you are not currently a volunteer with the AMA and would like more information on how to help, please contact me directly.
I look forward to hearing from you!
- Jenny
VOLUNTEER OF THE MONTH
Michelle Meador
This month, we extend our thanks to AMA's March Volunteer of the Month, Michelle Meador. Michelle helps coordinate the networking activity for our monthly meetings. As part of her volunteer role, she especially enjoys meeting other AMA members as they arrive at the luncheons.
Michelle is a relationship banking officer at Pacific Continental Bank. In her position, she's responsible for bringing in new clients as well as assisting current clients. She enjoys working with the bank's niche markets — community based businesses, professional and nonprofit agencies — and watching them grow and prosper in the community.
Michelle and her husband currently have one hobby — their 18-month-old daughter, Paige. Paige keeps them very busy laughing and chasing her around. In their spare time, Michelle and her family also love to travel, and will soon be enjoying a sunny vacation in St. Thomas.
Enjoy your much-deserved vacation, Michelle! Thanks for all you do for AMA.
MEMBERSHIP UPDATE
Spring has arrived! At least the spring membership drive, anyway. Join the Southwest Oregon Chapter of AMA between 4-2-07 and 5-31-07 to receive the following:
- $30 Discount on the Cost to Join ($255-$30=$225 1st year total)
- $20 prepaid MasterCard
- A chance to win a Mentoring Moment (1-Hr of time with a SW OR Marketing Guru)
Watch for details about our April Member Drive event at WineStyles and our May Members-only Hult Center Backstage Tour.
JOB OPPORTUNITY
Account Manager
A successful Information Security company in Eugene, OR seeks qualified candidates for an account manager position. All levels of sales experience will be considered, but strong aptitude and attitude are the two most important skills. Candidates even slightly squeamish about prospecting and cold-calling need not apply. Some understanding of information technology principles is a big plus. Salary is $35-$55k, based on experience, plus commission, profit sharing and benefits. If you're the right candidate and you want to become an integral part of a tightly knit team of professionals, send your resume to: davidt@intechgra.com.
2006-2007 AMA BOARD
The Board of the award-winning Southwest Oregon Chapter would like to hear from you. Let us know how we can help make your membership in AMA even more valuable. Contact us anytime - we welcome your feedback. If you have any questions, concerns or would like more information about membership, please contact one of us. Thank you for being interested in the AMA.
President Jenny Obermiller Siuslaw Bank Phone: 541.342.4000 jenny.obermiller@siuslawbank.com
President-Elect Christine Morgan Dual-Sided Media Phone: 541.687.2290 christine@dualsidedmedia.com
Secretary Josh Coen Brainstorm Phone: 541.338.9338 josh@joshsbrain.com
Treasurer Sarah Coffman Ideal Steel Inc. Phone: 541.689.0901 scoffman@idealsteelinc.com
Past President Ed Bergeron Bergeron Marketing LLC Phone: 541.517.8165 ed@bergeronmarketing.com
VP Programming Janis Ross Convention & Visitors Association of Lane County Oregon (CVALCO) Phone: 541.484.5307 jross@cvalco.org
VP Sponsorships Doug James Bourland Printing Phone: 541.485.8022 djames@bourlandprinting.com
VP Membership - Retention Karen Ory Gleaves, Swearingen, Potter, and Scott LLP Phone: 541.686.8833 karen.ory@gleaveslaw.com
VP Membership - Recruitment Linda Apling Moss Adams LLP Phone: 541.686.1040 linda.apling@mossadams.com
Co-VP Communications Dana Turell Cawood Phone: 541.484.7052 dana@cawood.com
Co-VP Communications Kelly Colvin-Smith Funk/Levis & Associates Phone: 541.485.1932 kelly@funklevis.com
VP Public Relations & Networking Anne Marie Levis Funk/Levis & Association Phone: 541.485.1932 annemarie@funklevis.com
VP Community Outreach Derek Rodman Frontier Investments Phone: 541.345.2712 derek@frontierinvestments.com
VP Collegiate Relations Alma Fumiko Hesus University of Oregon Bookstore Phone: 541.434.3271 almah@uoregon.edu
VP Research Tammy Lockwood Lockwood Research Phone: 541.484.2266 lockwoodresearch@comcast.net
VP Technology Mark Tschetter Feynman Group Phone: 541.342.5531 mark@feynmangroup.com
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