WINNER:
Recently Children's Healthcare of Atlanta in Georgia has been getting a lot of criticism for an ad campaign intended to fight childhood obesity. The campaign is called Strong4Life and features black-and-white photos of fat children with provocative taglines like: "It's hard to be a little girl if you're not" and "Wh ... Read More
WINNER:
Folks, almost 25 years ago, Apple made a mistake that led them into the wilderness for almost fifteen years. The mistake was to maintain strict control over their product lines and reject licensing of their technology. The result was the rise of the PC and Microsoft as the vast majority of consumers –the ones who weren’t the earlier adopters ... Read More
WINNER:
Folks, General Motors is our winner this week. It has continued to be a winner, ever since the spring of 2008 and the Federal bailout –despite all predictions to the contrary. I don’t want to blow my own horn here and frankly I can’t because my correct call on GM all the way back to that point has been based on one simple rule: people buy brands not companies. Inve ... Read More
'Marketing Doctor' John Tantillo's Winner and Loser of the Week: Children's Healthcare of Atlanta and Kodak
WINNER:
Recently Children's Healthcare of Atlanta in Georgia has been getting a lot of criticism for an ad campaign intended to fight childhood obesity. The campaign is called Strong4Life and features black-and-white photos of fat children with provocative taglines like: "It's hard to be a little girl if you're not" and "Wh ... Read More
'Marketing Doctor' John Tantillo's Winner and Loser of the Week: Amazon Kindle Fire and the New York Times
WINNER:
Folks, almost 25 years ago, Apple made a mistake that led them into the wilderness for almost fifteen years. The mistake was to maintain strict control over their product lines and reject licensing of their technology. The result was the rise of the PC and Microsoft as the vast majority of consumers –the ones who weren’t the earlier adopters ... Read More
'Marketing Doctor' John Tantillo's Winner and Loser of the Week: General Motors and (Re) Brand USA
WINNER:
Folks, General Motors is our winner this week. It has continued to be a winner, ever since the spring of 2008 and the Federal bailout –despite all predictions to the contrary. I don’t want to blow my own horn here and frankly I can’t because my correct call on GM all the way back to that point has been based on one simple rule: people buy brands not companies. Inve ... Read More