WINNER:
When people consistently steal your branded product because it is exceptionally easy to sell on the black market, you know you have brand equity that counts.
Folks, I'm talking about Procter & Gamble's legendary laundry detergent Tide and the supposed nationwide crime wave of Tide stealing. There's question now of just how widespread this ... Read More
WINNER:
Coke and Pepsi have done it again.
I'm talking about how the soda makers responded to what could have been a brand damaging debacle with confidence, speed and clarity. Here's what happened (because the soda makers did such a good job with their response you might not have even heard of this one): Basically, the Center for Science in the ... Read More
WINNER:
First there was Schweddy Balls.
Now there's Lin-sanity.
Each flavor designed to maximize buzz and controversy and continue to raise and re-enforce the Ben & Jerry's brand. The latest flavor with Lichee nuts and fortune cookies was adpublitizing at its finest. Ben & Jerry's has apologized for the so-calle ... Read More
'Marketing Doctor' John Tantillo's Winner and Loser of the Week: Tide and AT&T
WINNER:
When people consistently steal your branded product because it is exceptionally easy to sell on the black market, you know you have brand equity that counts.
Folks, I'm talking about Procter & Gamble's legendary laundry detergent Tide and the supposed nationwide crime wave of Tide stealing. There's question now of just how widespread this ... Read More
'Marketing Doctor' John Tantillo's Winner and Loser of the Week: Coke/Pepsi and Tim Tebow
WINNER:
Coke and Pepsi have done it again.
I'm talking about how the soda makers responded to what could have been a brand damaging debacle with confidence, speed and clarity. Here's what happened (because the soda makers did such a good job with their response you might not have even heard of this one): Basically, the Center for Science in the ... Read More
'Marketing Doctor' John Tantillo's Winner and Loser of the Week: Ben and Jerry's and Levi's
WINNER:
First there was Schweddy Balls.
Now there's Lin-sanity.
Each flavor designed to maximize buzz and controversy and continue to raise and re-enforce the Ben & Jerry's brand. The latest flavor with Lichee nuts and fortune cookies was adpublitizing at its finest. Ben & Jerry's has apologized for the so-calle ... Read More